ANDREW PAA

With coverage from the traditional media becoming ever increasingly rare, Social Media remains one of the primary tools in our Public...

Most artists (and people in general) don’t think of themselves as a particularly good marketer. But the truth is, most of us just need a...

Hey everyone! On my most recent blog entry, I talked about BASIC STEPS TO GREAT MARKETING AND PUBLIC RELATIONS. In this entry, I'm...

Step 1: Research Step 2: Create a profile of the audience(s) you want to reach. Step 3: Create a guide for how you talk to the audience:...