Andrew PaaMar 28, 20192 minGETTING THE MOST FROM YOUR SOCIAL MEDIA PT 1With coverage from the traditional media becoming ever increasingly rare, Social Media remains one of the primary tools in our Public Relations arsenal for “...
Andrew PaaFeb 10, 20192 minHOW CAN I BECOME A BETTER MARKETER?Most artists (and people in general) don’t think of themselves as a particularly good marketer. But the truth is, most of us just need a bit of encouragement...
Andrew PaaDec 4, 20183 minHOW RESEARCH CAN SHAPE YOUR MARKETING AND PUBLIC RELATIONS PLANNINGHey everyone! On my most recent blog entry, I talked about BASIC STEPS TO GREAT MARKETING AND PUBLIC RELATIONS. In this entry, I'm breaking down Step 1: Rese...
Andrew PaaDec 2, 20181 minBASIC STEPS TO GREAT MARKETING AND PUBLIC RELATIONSStep 1: Research Step 2: Create a profile of the audience(s) you want to reach. Step 3: Create a guide for how you talk to the audience: your brand voice and...