top of page
  • Writer's pictureAndrew Paa

UXD Week 2 Journal

We covered a lot of content this week and I found myself feeling acquainted with much of the material, at least on a very basic level. Since starting my role in marketing and communications several years ago, I've done a significant amount of design work and consulted on a number of website facelifts. The design principles in the book "Designing with the Mind in Mind" were shockingly familiar due to my work. However, I didn't necessarily call them by their formal names. It's always helpful to receive a refresher!

Something that I gained a much deeper understanding of was how the eyes and vision work. It's never been something I've studied in the past, and it was fascinating to discover the structure of the eye more in-depth, along with how much of the world we see as a result of our brain "filling in the gaps." It was also interesting to read Norman's perspectives on the gulfs that exists between execution and evaluation. It really caused me to stop and think about what has been frustrating because a designer didn’t attempt to bridge those gulfs, or, if they did, didn’t do it sufficiently.  

6 views0 comments

Recent Posts

See All

UXD Week 7 Journal

I can't believe we've come to the end of this first seven week course! Overall, I've really enjoyed what's been covered in this class so far from how the eyes work to design thinking as well as the ba

UXD Week 6 Journal

Typography. I really enjoyed this week's topic. It's not very often I actually have the opportunity to consider it as part of design work. Since I work for Kent State, the branding guidelines for type

UXD Week 5 Journal

One of my favorite things to do is analyze designs to enhance my own work as a designer. What makes it good? What makes something bad? This week's discussion regarding positive and negative examples h


bottom of page